Mumbai: Sunpure, a trusted name in Indian kitchens, has marked its remarkable 30-year journey by launching an emotional multimedia brand campaign. The campaign, conceptualised by MK Agrotech — the flagship company of the Masoom Group — features Kannada superstar Kichcha Sudeep and National Award-winning actress Priyamani as the face of the brand.

Titled around the heartfelt tagline “Sunpure Ellide, Santhosha Allide” (translated as “Where there is Sunpure, there is happiness”), the campaign beautifully captures themes of family, taste, and togetherness. It portrays Sunpure not merely as a cooking oil but as a trusted companion that has been part of millions of households for three decades, creating moments of joy through everyday meals.

Alongside the campaign launch, Sunpure has introduced its new product — Sunpure Champion Refined Canola Oil. This healthier cooking oil is enriched with MUFA and Omega-3, specifically designed to meet the needs of health-conscious consumers who seek both taste and wellness in their daily cooking.

Mannan Khan, Director, Masoom Group, expressed pride in the milestone, stating, “Sunpure’s 30-year journey is a matter of great pride for us. This campaign celebrates the trust and emotional bond we have built with millions of families who have placed their faith in us over the years.”

Farah Khan, Director, Masoom Group, further elaborated on the campaign’s essence, saying, “‘Sunpure Ellide, Santhosha Allide’ is not just a tagline; it reflects the emotions of every family where delicious food is served with happiness. Our aim is to bring smiles to people’s faces and create a deeper emotional connection with our audience.”

The collaboration with prominent personalities like Kichcha Sudeep and Priyamani is expected to significantly amplify the campaign’s reach and impact. Both actors bring immense credibility and emotional connect with audiences across South India and beyond, making the message of trust and happiness even more relatable.

This strategic move by Sunpure underscores the brand’s commitment to evolving with consumer preferences while staying rooted in the values of quality, trust, and family well-being. The introduction of the new Canola Oil variant also signals the company’s focus on innovation and health-focused offerings in the competitive edible oils market.

As the campaign rolls out across multiple platforms, it is likely to strengthen Sunpure’s position as a household name synonymous with purity and happiness. The brand’s 30-year legacy combined with fresh storytelling and a new healthy product offering positions it strongly for continued growth in the years ahead.

Industry observers view this campaign as a well-timed celebration that effectively blends nostalgia with forward-looking innovation. For consumers, it reinforces Sunpure’s promise of delivering not just oil but moments of joy in every kitchen.