Sunpure Launches Campaign with Kichcha Sudeep & Priyamani

Mannan Khan, Director, Masoom Group, expressed pride in the milestone, stating, “Sunpure’s 30-year journey is a matter of great pride for us. This campaign celebrates the trust and emotional bond we have built with millions of families who have placed their faith in us over the years.”

Farah Khan, Director, Masoom Group, further elaborated on the campaign’s essence, saying, “‘Sunpure Ellide, Santhosha Allide’ is not just a tagline; it reflects the emotions of every family where delicious food is served with happiness. Our aim is to bring smiles to people’s faces and create a deeper emotional connection with our audience.”

The collaboration with prominent personalities like Kichcha Sudeep and Priyamani is expected to significantly amplify the campaign’s reach and impact. Both actors bring immense credibility and emotional connect with audiences across South India and beyond, making the message of trust and happiness even more relatable.

This strategic move by Sunpure underscores the brand’s commitment to evolving with consumer preferences while staying rooted in the values of quality, trust, and family well-being. The introduction of the new Canola Oil variant also signals the company’s focus on innovation and health-focused offerings in the competitive edible oils market.

As the campaign rolls out across multiple platforms, it is likely to strengthen Sunpure’s position as a household name synonymous with purity and happiness. The brand’s 30-year legacy combined with fresh storytelling and a new healthy product offering positions it strongly for continued growth in the years ahead.

Industry observers view this campaign as a well-timed celebration that effectively blends nostalgia with forward-looking innovation. For consumers, it reinforces Sunpure’s promise of delivering not just oil but moments of joy in every kitchen.