HYROX India aims to introduce a groundbreaking fitness race that
combines running and functional strength workouts, offering a new challenge to
gym enthusiasts, runners, and the broader fitness community across India. The
race will make its India debut on 3rd May 2025, and with Mumbai as the host
city.
HYROX, which began in Germany in 2017, has become the fastest-growing
fitness event globally, with successful events in cities like London, New York,
Berlin, Dubai, Singapore, and Hong Kong.
Founded by Christian Toetzke, a 30-year veteran in endurance sports,
and Moritz Fürste, double Olympic Gold medalist, HYROX has captured the
imagination of fitness enthusiasts worldwide.
A Simple Yet
Challenging Format
The HYROX format is designed to be accessible yet challenging, making
it ideal for participants of all fitness levels. The average finishing time is
around 1 hour and 45 minutes.
The event involves 8 x
1 km runs, each 1 km run followed by a functional workout station as follows
●
1,000m SkiErg (indoor skiing machine)
●
50m sled push
●
50m sled pull
●
80m burpee broad jumps
●
1,000m on a rowing machine
●
200m farmers carry
●
100m sandbag lunges
●
75 or 100 wall ball squats
Accessibility and
Inclusivity
HYROX India is committed to making this sport accessible to a wide
range of participants. Registration will soon be open for various categories,
including Open Singles for
beginners, Pro Singles for
experienced athletes, and options for heavyweight enthusiasts. Additionally,
there will be Doubles and Relay Team categories, encouraging
participation from corporates, friends, and families.
Strong Support and
Sponsorship
Global sponsors like
PUMA, MyProtein, Red Bull, CENTR,
and Concept 2 back HYROX India. As the official footwear and sportswear partner,
PUMA India will be promoting HYROX in the country in 2025. As a precursor to
its launch in India, PUMA had taken three renowned Indian athletes – Paris
Olympic medalists PR Sreejesh and Sarabjot Singh, along with MMA champion Ritu
Phogat – for HYROX Singapore event on which was held on September 1, 2024. The
three athletes participated in the fitness race and shared their HYROX
experience with enthusiasts.
HYROX India is also in active discussions with various India-based
brands to explore partnership opportunities, aiming to expand the event's reach
and impact across the region.
Deepak Raj, CEO of Yoska and Country Head for HYROX India, who has
been instrumental in bringing HYROX to India, stated, "We are thrilled to
introduce a completely new sport to India that caters to gym enthusiasts,
runners, and the broader endurance fitness community. This joint venture between
Yoska and HYROX Global leverages our local expertise and their proven framework
to bring a unique fitness race to the country. HYROX is set to redefine the
fitness landscape, offering a challenge that combines strength, speed, and
endurance—something the Indian market has never experienced before. We are
eager to see the entire Indian fitness community come together for this
exhilarating event.”
Christian Toetzke, CEO of HYROX, added, "HYROX was created to
connect the world's training, running, and fitness communities through
competition. Gym workouts lacked gamification, and HYROX fills that gap by using
natural movements that train every part of the body and are inclusive for
everyone. We are present in 30 countries and are extremely excited to bring the
sport to India now."
Moritz Fürste, co-founder of HYROX, emphasized, "We are here to
change the world of sports. HYROX is an opportunity for everyone to discover
their potential and be part of a global community. HYROX is more than a race or
fitness challenge—it is a lifestyle option for more than 400,000 fitness
enthusiasts participating worldwide."
Commenting on the partnership, Karthik Balagopalan, Managing Director,
PUMA India, said, “As a sports brand, PUMA is excited and
encouraged by the fact that India’s running & fitness community is rapidly
growing and looking for novel ways to help them push and reach their
performance potential. Running & training are very important disciplines
for us and we are thrilled that HYROX is finally coming to India. HYROX is the
next generation of fitness experience and is the new badge of honour for the
modern athlete. PUMA as the official footwear and apparel partner, will be
backing athletes and enthusiasts with high-performance products designed
exclusively to boost their speed, stability and endurance for this dynamic
fitness race.”
For more information,
visit www.hyrox.co.in Instagram @hyroxindia Facebook HYROX INDIA
and LinkedIn @hyrox-india
About HYROX
HYROX is a global fitness racing brand that connects training, running,
and fitness communities worldwide through competition. Originating in Germany,
HYROX has become a fitness phenomenon, with events spanning Europe, the USA, and
beyond. Founded by Christian Toetzke and Moritz Fürste, HYROX is now the
fastest-growing fitness sport on the planet.
About HYROX India
HYROX India is a joint venture between Yoska and HYROX Global, aiming
to create a vibrant fitness community through a series of competitive events.
HYROX India is dedicated to making fitness accessible to all, with events that
cater to participants of every fitness level.
About YOSKA
Yoska, a Bengaluru-based fit-tech and endurance event company, has been
a pioneer in bringing international fitness events to India. Founded by Deepak
Raj, Yoska is committed to helping individuals achieve their fitness goals
through endurance sports. They are the India region rights holders of the
IRONMAN races brand which showcases their dedication to promoting active
lifestyles and providing athletes with global competitive opportunities.
About PUMA
PUMA is one of the world’s leading sports brands, designing,
developing, selling and marketing footwear, apparel and accessories. For 75
years, PUMA has relentlessly pushed sport and culture forward by creating fast
products for the world’s fastest athletes. PUMA offers performance and
sport-inspired lifestyle products in categories such as Football, Running and
Training, Basketball, Golf, and Motorsports. It collaborates with renowned
designers and brands to bring sport influences into street culture and fashion.
The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company
distributes its products in more than 120 countries, employs about 20,000
people worldwide, and is headquartered in Herzogenaurach, Germany.
