SHISEIDO, the renowned global beauty brand in partnership with Baccarose Perfumes & Beauty Product, has proudly unveiled Tamannaah Bhatia as their India Brand Ambassador and introduced their inaugural Campaign Video in India, highlighting a skincare range dedicated to promoting healthy and vibrant skin. Tamannaah Bhatia, a celebrated Indian actress known for her talent and timeless beauty, embodies the essence of SHISEIDO's skincare expertise, bringing elegance and charm to the campaign.
The first localized campaign video for SHISEIDO in India, featuring Tamannaah Bhatia, illustrates how she harnesses her beauty through SHISEIDO's 3-step skincare regimen, designed to Activate, Strengthen, and Regenerate the skin. The video showcases the use of key products, including Eudermine Activating Essence, Ultimune Serum, and Essential Energy cream, to ensure radiant, resilient, and smooth skin.
Tamannaah Bhatia, renowned for her acting prowess and striking beauty, has captivated audiences worldwide. Her long-standing use of SHISEIDO products, especially the hero product, Ultimune Serum, which fortifies the skin's inner defenses, reaffirms SHISEIDO's position as a leader in science, innovation, attention to detail, Japanese quality, and delivering exceptional customer experiences.
Villoo Daji, Senior Vice President - Group Marketing at Baccarose Perfumes & Beauty Products Pvt Ltd, expressed their excitement about this collaboration with Tamannaah Bhatia, highlighting her grace, elegance, and authenticity aligning with SHISEIDO's values. They aim to educate and penetrate the luxury aspirant market through this partnership, with Tamannaah serving as an authentic advocate for genuine beauty and inclusivity.
The campaign will roll out initially on digital platforms like GDN and YouTube, targeting consideration through social media channels such as Instagram and Facebook. Three distinct key films will be developed to educate, build consideration, and encourage trials. Additionally, a problem-solving film addressing specific concerns of Indian skin and how the SHISEIDO trio effectively addresses these concerns will be amplified.
Sher Le CHUA, APAC Regional Director at SHISEIDO, emphasized that Tamannaah Bhatia's association with SHISEIDO extends beyond being a brand ambassador – she is a genuine user and advocate of the brand's philosophy and skincare products. Her authentic belief in SHISEIDO's skincare solutions and her remarkable skincare journey embody the effectiveness of SHISEIDO skincare. The product range is targeted at the age group of 25–40, making Tamannaah an ideal choice as the target consumer resonates with her as a personality.
Tamannaah Bhatia expressed her excitement about the collaboration, stating, "I am honored to be a part of SHISEIDO's Skincare Campaign Video. I have been using SHISEIDO skincare for a long time now and can confirm the efficacy of the brand through visible results on my skin. SHISEIDO's commitment to celebrating diverse beauty aligns with my personal beliefs, and I am thrilled to represent a brand that empowers individuals to embrace their true selves."
The SHISEIDO Campaign Video featuring Tamannaah Bhatia will be aired from 30th October onwards across various digital platforms, offering a visual masterpiece celebrating the blend of tradition and modernity, reflecting SHISEIDO's innovative approach to beauty.
SHISEIDO Product Line Up:
- ULTIMUNE POWER CONCENTRATE 15ML – Rs. 3200
- ULTIMUNE POWER CONCENTRATE 30ML – Rs. 6000
- ULTIMUNE POWER CONCENTRATE 50ML – Rs. 9000
- ESSENTIAL ENERGY HYDRATING CREAM 50ML – Rs. 5400
- ESSENTIAL ENERGY HYDRATING DAY CREAM 50ML – Rs. 5400
- EUDERMINE ACTIVATING ESSENCE 145 ML – Rs. 6500
Campaign Film Credits:
- Director/ Photographer: Prasad Naik
- Producer/ Creative Director: Swamini Phansekar & Anirudh Raman
- Production House: 12BY12 Films
- Executive Producer: Prasanna Shetty
- Cinematographer: Ragul Herian Dharuman
- Editor: Anirudh Raman
- Stylist/ Costume designer: Ami Patel
- Hair: Madhuri Nakhale
- Makeup Artist: Florian Hurel
Also Read: Florian Hurel Creates Stunning Look for Tamannaah Bhatia's Shiseido Ambassador Announcement
