Kolkata Book Fair Marks Senior Citizen’s Day with PRSI, Kolkata Chapter and Jagriti Dham Senior Living

The session provided actionable takeaways on how community engagement and innovative solutions can uplift the lives of senior citizens, fostering intergenerational bonding and mutual understanding. Adding a creative dimension to the event, the launch of the book “The Adventures of Appa” was a special highlight. Co-authored by Radhika Singh and Sujatha Murthy and published by Bose Creative Publishers, the book takes readers on a magical journey of adventure, friendship, and life lessons. Its universal appeal struck a chord with the audience, celebrating the timeless connection between generations through storytelling.

During the book launch, Radhika Singh, co-author and Global Lead for Workforce Planning at the British Council, expressed her joy in creating the story, stating, “We wanted to create a story that inspires both young and old, showcasing the beauty of intergenerational relationships.”

Aninda Das, Vice President of Marketing at Infinity Group, remarked, “Infrastructure plays a pivotal role in fostering healthy aging. By creating thoughtful, senior-friendly environments, we ensure dignity, care, and a better quality of life for the elderly.”

Soumyajit Mahapatra, Chairman of PRSI Kolkata Chapter, emphasised the broader significance of the initiative, saying, “This initiative is a step towards reshaping perceptions about senior living. It’s about celebrating their wisdom and ensuring a fulfilling life for our elders. Senior Citizen’s Day at the Kolkata Book Fair is not just about honouring their contributions but also about creating an ecosystem that promotes their well-being and dignity.”

Jagriti Dham, luxury old age home in Kolkata is the key partner in the event, highlighting its mission of redefining senior living through its luxury senior citizen homes. The initiative focuses on creating vibrant, supportive communities for the elderly, bringing comfort, security, and joy to their lives through a holistic approach.

The 48th Kolkata Book Fair, renowned for its cultural vibrancy, provided the perfect platform for such a meaningful event. The celebration of Senior Citizen’s Day at the fair reinforced the importance of addressing societal challenges through actionable solutions. By shedding light on the unique needs and contributions of senior citizens, the event set a benchmark for inclusivity and social responsibility.

The collaboration between PRSI, Jagriti Dham, and other stakeholders demonstrated the power of partnerships in driving positive change for senior citizens. The event paved the way for future initiatives aimed at empowering and celebrating the elderly.

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