TASVA Introduces AW 23 Collection Campaign with Ranbir Kapoor and Ananya Pandey

Inspired by India's architectural wonders and its breathtaking natural beauty, this collection weaves a captivating narrative adorned with a plethora of architectural, floral, and fauna motifs.

Ananya Pandey, perfectly summarizing the collection's ethos, added, "TASVA is a brand that mirrors the changing role of today’s grooms. It’s refreshing to witness this paradigm shift towards a modern perspective on weddings which I believe is elegantly depicted in this film from the bride’s lens."

In true Tarun Tahiliani fashion, this collection gracefully melds the heritage of traditional aesthetics with the fluid lines of contemporary design. With an admirable commitment to affordability and accessibility, this collection caters to a diverse clientele. Tarun Tahiliani remarked, "Ranbir and Ananya, with their great on-screen chemistry, perfectly portray today’s young generation, which is increasingly taking charge while staying true to their roots. The campaign is a continuation of TASVA’s commitment to and celebration of the modern Indian man, who has redefined how he sees himself. Whether in marriage or in life, comfort, quality, and a joie de vivre must go together. He wants to have fun, and we at Tasva are committed to bringing him clothes that can do just that."

This wedding season, infuse your wardrobe with the effortless charm of Tasva’s breezy kurta sets and the impeccable tailoring of their sherwanis and achkans. The collection offers versatile Indo-western ensembles, chic dinner jackets, and garments for every taste and occasion.

Mr. Ashish Mukul, Brand Head, expressed his delight, saying, "Over the last year, Tasva has created a strong customer connection with its best-in-class product offerings and unique store experiences for men's Indian wear buyers. We have an exquisite range across festive occasions and wedding wear apparel and accessories for men. We believe we are the go-to choice for the Global Indian man seeking designer wedding wear at affordable prices."