This unique
collaboration is part of Indian Garage’s
ongoing commitment to celebrate its
deep-rooted association with Bengaluru and foster a strong community of
brand advocates through initiatives that resonate with the true essence of being a ‘Bengalurian.’
The ‘Yeno?’ track brings together three dynamic music talents — Gubbi,
Awedeo, and Arcado. Gubbi, Bengaluru’s celebrated Kannada rapper, is known
for music that showcases Karnataka’s rich culture and heritage. Awedeo, a
19-year-old rapper from Delhi, expresses his love for Bengaluru through his
verses. Arcado, a rising music producer, is gaining momentum in both the
Kannada and Malayalam music circuits.
‘Yeno?’ is a vibrant ode to the city — capturing its love for food, passion
for cricket, iconic weather, green parks, evolving fashion, and deep-rooted
culture. The high-energy music video further amplifies
the vibe, with performances filmed
across key Bengaluru landmarks, including Indian Garage’s flagship store on Brigade Road.
Reinforcing its brand ethos of connecting emotionally with
the city, The Indian Garage recently collaborated with the popular “Auto Anna” for a playful Instagram reel.
The video features Auto Anna cruising through Malleshwaram in a “street drip”
avatar, cheekily referencing Fast &
Furious, styled head-to-toe in
Indian Garage’s fashion merchandise.
“At The Indian Garage Co., we believe in the power of community and the
importance of giving back. ‘Yeno?’ is not just a song — it’s a movement to uplift voices that deserve to
be heard and to celebrate the city that has been our home on the global
stage,” said Anant Tanted, Founder &
CEO, The Indian Garage Co. “We are committed to creating platforms that empower both emerging and established dancers,
singers, and artists to step into the spotlight and share their stories
with the world. At its core, Indian Garage stands for more than just fashion —
it stands for opportunity, inclusivity, out-of-the-box thinking, and the belief
that every voice matters.”
Staying
true to its community-first approach, The Indian Garage
continues to host impactful initiatives that inspire and engage Gen Z audiences. Signature events like Cypher
City — an online street dance battle — and Garage Gala are just a
few examples of how the brand is bringing creativity and culture to life.
~Participants are invited to join the
movement, watching "Yeno?" and becoming part of Bengaluru’s evolving
cultural story. Rap Song video can be viewed
here
For more updates and to
engage with the community, follow @theindiangarageco
and @TIGCGarageCrew
on Instagram and Threads.
Video Link
About The Indian Garage Co.
Established
in 2012 by Anant Tanted, The Indian Garage Company is an
asset-light, EBITDA-positive D2C brand that has grown into a 500-crore enterprise with a rapid growth
trajectory. The brand targets 1500 Cr GMV in the next five years.
TMRW, an ecommerce rollup venture owned by
the Aditya Birla Group, invested Rs 155 crore in The Indian
Garage Co in the year 2023.
Operating
under the 'House of Brands' format,
the company boasts three brands under its umbrella: The Indian Garage Co. (menswear), FreeHand (womenswear) & HardSoda
(plus-size menswear). As a company focused on Gen Z consumers, The Indian Garage Co. has evolved into a tech-enabled, digital-first firm, promising
its customers access to global fashion trends at an unprecedented pace. As
to the growing acceptance and popularity of The Indian Garage Co. products, the
company intends to diversify its
offerings and introduce additional categories under its umbrella.
