Vatsal Rajgor invests USD 500k in collaborative venture with Prem Raj Soni, Moving Brahma

New Delhi [India], June 12: In a move that is emblematic of the irrevocable shift of the film and entertainment industry towards cutting-edge technology that yields measurable results, visionary tech entrepreneur Vatsal Rajgor has committed a sizeable investment of USD 500,000 (INR 4.27 cr.) to Moving Brahma, his upcoming venture with acclaimed filmmaker Prem Raj Soni. Moving Brahma is a full-stack, ROI driven marketing engine that connects the dots between marketing buzz and business outcomes, to revolutionise the way films are marketed. It combines Rajgor’s disruptive tech-focused approach and Soni’s nuanced insights into the entertainment biz to offer production houses, distributors and OTT platforms integrated and ROI-driven services.

Rajgor bears over a decade of experience in decoding consumer behaviour to drive growth at scale. Having founded Digimaze, a global performance marketing powerhouse and Strique AI, a proprietary SaaS platform that automates ad audits and media planning, his collaboration with Soni marks his bold foray into the world of films. Moving Brahma is a full-stack growth engine that applies the same principles of data-led performance and measurable impact to the world of cinema. Soni’s complimentary skillset, deep roots in the entertainment ecosystem and perceptive mindset will enable Moving Brahma to move swiftly and enable change at scale.  

Commenting on the funding strategy, Rajgor elaborated: “We began by leveraging existing infrastructure from Digimaze, a well-established performance marketing agency, and Strique, a well-funded SaaS company that has successfully closed a pre-Series A round. Moving Brahma is a subsidiary within our larger ecosystem and is currently funded internally by both these entities. As a result, we’ve been able to bootstrap Moving Brahma in a way that gave us both creative autonomy and financial stability. Instead of rushing into external funding, we chose to build a strong creative foundation and prove early-stage viability before bringing outside investors into the fold.”